Peyton Manning Tops Bloomberg Businessweek.com’s Power 100 Ranking of the Most Powerful Athletes in Sports
Football dominates list with 27 players ranked in the top 100. NFL Quarterbacks Peyton Manning (No. 1), Tom Brady (No. 5) and Drew Brees (No. 7) listed in top 10.
Peyton Manning (No. 1), Shaun White (No. 2) and Tiger Woods (No. 3) top the Bloomberg Businessweek.com 2011 Power 100 ranking of the most powerful professional athletes in the U.S. To determine who the 100 most powerful athletes are on- and off-the-field, Bloomberg Businessweek.com teamed up with CSE, formerly known as Career Sports & Entertainment, an integrated sports and entertainment company that connects brands with fans; E-Poll Market Research; and Rick Horrow, president of Horrow Sports Ventures and regular contributor to Bloomberg Businessweek and Bloomberg TV, to create the 2011 Power 100 list.
As the $750 billion business of sports grows, the stakes become higher, and the decisions more meaningful. Endorsement contracts become significantly more important for the player, the team, the brand, and the industry. The Power 100 rankings are based 50 percent on “on-field” performance using a variety of industry statistics and 50 percent on “off-field” measurements, such as endorsement deals, name awareness, appeal, influence, trustworthiness, and overall popularity. The most notable drops this year include controversial Tiger Woods dropping from No. 1 to No. 3 and LeBron James dropping from No. 2 to No. 11. Olympian Shaun White’s (No. 2) emergence on the list had largely to do with the fact that he excels in both a summer and winter extreme sports and crosses over to mainstream marketing with various endorsement deals. The top female athlete on the list is Olympic skier Lindsey Vonn (No. 13).
In addition, this year’s Power 100 rankings also emphasize the importance of team sports, with the NFL dominating the list with 27 players ranked in the top 100. NFL quarterbacks Peyton Manning (No. 1), Tom Brady (No. 5) and Drew Brees (No. 7) are all listed in the top 10. Major League Baseball came in second with the most athletes on the Power 100, with 23, followed by the NBA basketball (18), golf (7), motorsports (7), tennis (6), Olympics (5), hockey (3), soccer (2), boxing (1), cycling (1).
THE TOP 20
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Not long after the popular video website worldstarhiphop.com went offline yesterday, 50 Cent took to Twitter claiming that he was responsible for shutting it down, and that it was the consequence of his lawsuit against the site for using his image in their advertising. As it turns out, this was not the case. For one thing, the site is currently back online.
In an interview on the New York City rap station Hot 97, 50 explained to host Angie Martinez that his Tweets were meant to entertain his audience of nearly 4 million followers. He was also using the opportunity to promote his new websites, including boobootv.com, a direct competitor for worldstarhiphop.com’s audience. The rapper essentially denied that he was directly responsible for the worldstarhiphop.com shutdown, but played up his ongoing conflict with the site, attacking its proprietors for pushing “negativity.”
Later on in the same show, Martinez interviewed Q, the CEO and owner of worldstarhiphop.com. Q explained that the outage was simply the result of a problem with the server, and that it had nothing to do with 50 Cent or the Department of Homeland Security, which was also rumored.
Spring 2011 welcomes a new selection of colorways in Supra’s popular Bandit, its pro model for Tom Penny. The shoes feature a skate funtional “boot-inspired” midtop design with a new lightweight cupsole and SupraFoam® midsole providing entire foot impact resistance, optimal shoe flex and board feel. Look for these through select Supra accounts nationwide.