Tony Royster’s UnWrapped Vol. 6 Debuts #1 on Contemporary Jazz Chart

SANTA MONICA, Calif., Nov. 19 /PRNewswire/ — Hidden Beach Recordings’ UNWRAPPED(TM) VOL. 6 “GIVE THE DRUMMER SOME” debuts at #1 on the Contemporary Jazz Chart, topping Chris Botti and Brian Culbertson’s releases. The acclaimed “UNWRAPPED” series continues its legacy with its latest partnership with drummer extraordinaire–Tony Royster, Jr.–fresh off the road from the Jay-Z Tour.

It appears this milestone may be full of firsts. It is believed to be the first time ever a project led by a drummer has entered the chart at #1. Observers have also noted this may be the first #1 record in history with so few initial shipments to the traditional record retail marketplace. Such an accomplishment is especially noteworthy considering the product’s minimal phase one availability in the usual retail channels. With Hidden Beach Recordings’ strong ties, following and reach in the mid-Atlantic region–specifically, the Philadelphia and Washington, D.C. areas–lead the charge in enthusiasm with regard to this release. Philadelphia is the birthplace of Hidden Beach’s new grass roots marketing and retail program “The Philly Experiment” and is familiar ground for the brand (i.e., Jill Scott, Kindred the Family Soul) and the leader in the national marketplace as local clubs and independent deejays there have embraced the project full force. The company’s grass roots approach in exposing the record through clubs and direct retail while tying in radio promotions has brought in the initial regional phase I awareness of the UNWRAPPED Brand to both the jazz and R&B consumer.

UNWRAPPED VOL. 6 continues the Hidden Beach UNWRAPPED legacy of yet another jazzy, jam-packed collection of the best known hip hop, rap and R&B hits made popular by Lil Wayne, Soulja Boy, T.I., Jamie Foxx, Beyonce, and many more! VOL. 6 features 10 smash hits which have been stripped down, exposed and UNWRAPPED, including “Lollipop” which alone fueled over 3 million albums for Lil Wayne, and is one of four featured #1 hit singles along with “Best I Ever Had” – Drake, “Blame It” – Jamie Foxx and “Live Your Life” – T.I.



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